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For years, cleaning has been considered to be boring and uneventful—that is, until now. Jon Adkins, a senior vice president of , the worldwide cleaning industry association, discusses how the “Rethink Clean” campaign was born and the impact it will have on ÌìÃÀ´«Ã½ members.

To see more about the strategy of this campaign and how comedian Howie Mandel has joined forces with ÌìÃÀ´«Ã½ for this project, watch the full Straight Talk! interview below.

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