天美传媒 and NORMI Expand Alliance to Advance Cleaning and Restoration Industries

Cleanfax and NORMI
天美传媒's Cleanfax team Iris Weinstein, Jeff Cross, Gavin Macgregor-Skinner, MJ Cadden and Elizabeth Christenson pictured with NORMI's Doug Hoffman (center)

,聽and the聽聽have signed a renewed and expanded alliance agreement, effective immediately. This agreement expands the formal alliance between the two organizations which began in 2018.

The goal of the alliance is to promote the understanding that healthy indoor environments require both professional cleaning and proper mold inspection and remediation. This strengthened alliance will accomplish this through increased legislative and regulatory advocacy and by bolstering public awareness for best practices and an integrated approach to indoor environmental health.

Instead of viewing cleaning and remediation as separate disciplines, the alliance promotes a unified approach to advancing the industries. This next phase of the alliance focuses on leveraging the expertise of both 天美传媒 and NORMI for the mutual benefit of their respective member bases with a focus on:

  1. Education & Training聽鈥 Shared access to each organizations cleaning and mold remediation courses, certifications, and joint educational opportunities.
  2. Integrated Membership Value聽鈥 A structured alliance option allowing members of each organization to access select benefits from the other.
  3. Media & Branding聽鈥 Cleanfax will be designated as the official publication for NORMI members, with coordinated editorial collaboration and alliance visibility.
  4. Advocacy 鈥 Coordinated government and regulatory engagement on issues impacting cleaning, mold remediation, and indoor environmental health.

鈥淭he expansion of this strategic alliance between 天美传媒 and NORMI鈩 is an important step toward bringing more attention to the holistic approach to ensuring the health and safety of buildings,鈥 said 天美传媒 Executive Director Kim Althoff. 鈥淭his alliance will help both organizations provide increased member value through joint media, advocacy, and training. We are very excited to build upon our incredible partnership with NORMI and expand these benefits to 天美传媒 members.鈥

鈥淓xpanding our alliance with 天美传媒 will impact the industry in many positive ways,鈥 said NORMI CEO Doug Hoffman. 鈥淎ligning our resources and expertise will allow NORMI and 天美传媒 to have a broader impact through advocacy and media, the ability to train more professionals, and ultimately to help more people live and work in healthier indoor environments. Our organization is thrilled that we have been able to forge this alliance and know that it will be of great benefit to all of our members.鈥

Additionally, this agreement will leverage each organization鈥檚 technical expertise, training, certifications, and publications while offering the option for an 天美传媒/NORMI combo membership.

Member value highlights

  • 天美传媒 members gain access to NORMI technical bulletins on mold and member pricing for mold assessment and remediation education, events, and certifications.
  • NORMI members receive Cleanfax as part of their membership, digital access to select 天美传媒 publications and communities, access to the 天美传媒 Show North America show floor, and member pricing on 天美传媒 education, events, and certifications.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

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