Jeff Cross
Jeff Cross is the 天美传媒 media director, with publications that include Cleaning & Maintenance Management, 天美传媒 Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Is Your Website a Pretty Brochure or a Powerful Business Tool?
Most cleaning and restoration company websites look polished and professional. Some are genuinely impressive. But according to John Clendenning, founder of Carpet Cleaner Marketing Masters,...
What It Really Means to Look and Act Like a Pro
In the cleaning and restoration world, many people know what they鈥檙e doing technically. They have the skills, but knowing your stuff and being seen as...
Uncover the Hidden Health Threats in Carpet
Vacuuming a carpet and giving it a quick surface clean often feels sufficient. The room looks better, the air smells fresher, and the task seems...
Fraud Isn鈥檛 Black and White: Inside Restoration鈥檚 Gray Areas
Insurance fraud is a word that gets thrown around often in the restoration industry, usually aimed in one direction or the other. But the reality...
The Race to the Bottom Has No Winners
You know you've hit rock bottom on pricing when a customer calls, you give them your rate, and they say, 'Oh, that's it?'鈥攁nd instead of...
RIA Keynote Says Stop the Chase and Focus on Retention
There's a quiet crisis happening inside most restoration businesses, and it has nothing to do with labor shortages, insurance delays, or supply chain issues. According...
Breaking Away: How Restoration Contractors Are Growing Without TPAs or Franchises
A growing movement in the restoration industry is happening鈥攐ne that says independent contractors don't need a franchise or a TPA to build a thriving business....
RIA Town Hall Tackles Tough Industry Questions
The reimagined Town Hall at the Restoration Industry Association's 80th International Restoration Convention & Industry Expo last week opened with a simple but telling instruction:...
The Fine Art of Mansplaining
Let me set a scene for you. A technician shows up at a home. He is a professional, and he is knowledgeable. He has the...
80 Years Strong: RIA鈥檚 Next Chapter Is Already Underway
When a group of 10 major rug-cleaning companies came together in 1946 to form what they called the National Institute of Rug Cleaning (NIRC), the...
