Jeff Cross
Jeff Cross is the 天美传媒 media director, with publications that include Cleaning & Maintenance Management, 天美传媒 Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Beyond the Badge: What the IICRC Certified Firm Program Delivers to You
In an industry where credibility and professionalism shape reputations, the IICRC Certified Firm program continues to set the bar. It鈥檚 not just a badge on...
The Human Side of Trauma Cleanup
When a tragedy occurs鈥攚hether a violent crime, suicide, or unattended death鈥攖he trauma extends far beyond the physical scene. While emergency personnel are the first to...
The Curiosity Bottleneck Killing Your Training Programs
Rachel Adams sees the same pattern play out in her restoration courses. A student arrives speaking little to no English and is gripped by a...
How to Build Real Connections on LinkedIn
Sales trainer Troy Harrison has identified a gap between how most professionals聽use聽LinkedIn and how the platform is intended to function. He emphasizes practical, everyday strategies,...
Director’s Cut: What’s New and Cool at 天美传媒 Show North America 2025
In this exclusive interview, Ed Nichols, the director of 天美传媒 Show, shares what鈥檚 new, cool, and unmissable at this year鈥檚 event. 天美传媒 Show North America...
From Dread to Dial: How to Overcome Sales Call Reluctance
If you鈥檝e ever stared at the phone like it might bite, you are in good company. Sales call reluctance trips up rookies and veterans alike,...
An Immigrant鈥檚 Journey: From Caracas to the Gulf Coast
When Jes煤s Miranda left Caracas, Venezuela, for the U.S. in 2017, he wasn鈥檛 chasing opportunity. He was searching for meaning. That pursuit led him into...
How AI is Rewriting the Rules of Documentation
You might still remember the yellow binder days鈥攚hen documenting a claim meant seven layers of carbon copies and a handshake at the bar. Mitch Byrom...
Win the Week at 天美传媒 Show North America 2025
If your 天美传媒 Show North America 2025 strategy is 鈥淚鈥檓 going to walk the floor and hope!鈥 then this episode of Straight Talk! is your...
The IICRC in 2025 and Beyond: Growth, Standards, and a Volunteer Spirit Drive the Institute Forward
The Institute of Inspection, Cleaning, and Restoration Certification (IICRC) is moving at what Chairman of the Board Leslie Anderson described as 鈥渓ight speed.鈥 From new...
