Jeff Cross
Jeff Cross is the ÌìÃÀ´«Ã½ media director, with publications that include Cleaning & Maintenance Management, ÌìÃÀ´«Ã½ Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Are Your Marketing Blind Spots Holding Your Company Back?
Every cleaning and restoration business owner wants the same thing: more customers, more growth, and a stronger brand presence. Yet, despite their best efforts, many hit roadblocks....
The AWOL Client
Dealing with AWOL clients—those who book an appointment but are not present when techs arrive or say the check is in the mail—can be a...
The Chilling Reality of Mold
Mold is everywhere, and how it affects people’s health varies from one person to another. Some individuals aren’t affected at all, while others can become...
Meet Agatha
Have you ever wondered what’s inside an artificial intelligence (AI) tool, what makes it work, and what makes it seem … well … alive? I...
Unscripted: IICRC Instructor Diaries
We all recognize the profound impact of education. As a parent, you strive to ensure your child receives the education they need to succeed in...
No Smell Zone: Tools, Procedures, and Tips for Effective Odor Control
In this episode of Unscripted, an IICRC video production, the focus is on an essential skill for every cleaning and restoration professional: odor control. Mastering...
The FTC Ruling on Banning Noncompete Clauses
The Federal Trade Commission’s (FTC) impact on banning noncompete clauses created a buzz in the news recently, spawning many concerns and comments from business owners...
Unlock the Power of Video
What marketing strategies do you use for your cleaning and restoration business? Have you considered utilizing the power of video? In a recent episode of...
Unscripted: IICRC Standards
When most of us think of the IICRC, we may think of classes—carpet cleaning, water damage, mold remediation classes, and others… not to mention certifications....
One Tech or Two?
In service-based industries, uncertainty often emerges for companies that send out technician crews: Should technicians work alone or in pairs? This seemingly elementary question can...
