Jeff Cross
Jeff Cross is the ÌìÃÀ´«Ã½ media director, with publications that include Cleaning & Maintenance Management, ÌìÃÀ´«Ã½ Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Practical Uses of AI
Artificial intelligence (AI) is rapidly becoming an indispensable tool for those in the cleaning and restoration industry. AI has something to offer, whether you’re managing...
What Does ‘Clean’ Mean To You?
When most people think about cleanliness, they picture a tidy space that looks and smells fresh. But for professionals in the cleaning and restoration industry,...
The Restoration Report: RIA’s Vision for Growth, Ethics, and Unity
In a landmark conversation, three key leaders of the Restoration Industry Association (RIA) laid out with clarity, conviction, and a call to action the outlook...
The Psychology of Hoarding
If you’ve ever responded to a job and found yourself face-to-face with a wall of newspapers, a labyrinth of narrow walkways, or a kitchen that...
A Breath of Fresh Revenue
The industry is experiencing a decisive shift—one that connects the industry’s long-standing strengths in carpet cleaning with an urgent public health priority: indoor air quality...
Why Your LinkedIn Strategy Is Failing—And How to Fix It Fast
In today’s digital-first world of business, LinkedIn is more than just a professional profile—it’s a prospecting powerhouse. Sales expert Troy Harrison, on a recent episode...
Weak Foundations, Strong Response: Mitigating Storm Damage in Aging Homes
When seasonal storms strike—whether it’s a spring tornado, summer flood, or fall hurricane—they rarely hit homes in perfect condition. In fact, many structures across the...
Advocating for an Industry
Robbie Bradshaw’s path to the front lines of industry advocacy wasn’t a straight line—but it was a deliberate one. Raised in Portsmouth, Virginia, Bradshaw’s interest...
The First 30 Seconds
Small actions, professionalism, and confidence can win customers over in the first 30 seconds. Kyle Kluth, operations leader at Pinnacle Eco Clean in Rochester, New...
Understanding Water Damage Categories
Success in water damage restoration hinges on accurate assessments and adherence to industry standards. One often overlooked but critical assessment aspect is classifying water damage...
