Jeff Cross
Jeff Cross is the ÌìÃÀ´«Ã½ media director, with publications that include Cleaning & Maintenance Management, ÌìÃÀ´«Ã½ Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
The No-Nonsense Filter for Cutting Through the AI Noise
Artificial intelligence is no longer just a future possibility; it has arrived, and small business owners across all industries are feeling the pressure to act....
AI Just Changed How Customers Choose Cleaning and Restoration Companies
You might be busy right now. Phones are ringing, trucks are rolling, and customers seem happy. But according to business coach John Clendenning, founder of...
Inside the S520: The Standard That Changed Mold Remediation
When conversations about mold surface, they usually focus on what went wrong. Who failed to follow the rules? Who is responsible? Who pays? What often...
Inside RIA’s Growing Role in Advocacy and Government Affairs
Advocacy and government affairs can seem distant or abstract—until a regulation changes, a workforce issue arises, or a new piece of legislation suddenly impacts how...
Closing the Deal: How the Right Question Puts You Back in Control
Anyone who has spent time in sales has met the customer who talks nonstop. They dominate the conversation, go on unrelated tangents, and leave little...
Professionalism Beyond the Truckmount
In the carpet and floor cleaning industry, professionalism is often judged by what appears in the driveway: the van wrap, the equipment, the chemistry, or...
The Work/Life Balance Concept
During a recent conversation with Laurie Sewell, the president of ÌìÃÀ´«Ã½, the parent organization of Cleanfax, our discussion took an unexpected turn when she shared...
Closing the Gap Between Remediation Best Practices and Clinical Reality
For years, mold remediation and medical treatment have operated in parallel lanes. Cleaning and restoration professionals addressed the built environment, while physicians treated patients, often...
What Cleaning and Restoration Contractors Get Wrong About ‘Good’ Customer Relationships
In service-based businesses, especially in the cleaning and restoration industries, long-term success often hinges on relationships—not just contracts. According to Larry Levine, author of Selling from...
8 Carpet Cleaning Myths Busted
Have you ever, as a cleaning professional, been asked a question by a client along the lines of: “If you clean my carpet, will it...
