Jeff Cross
Jeff Cross is the 天美传媒 media director, with publications that include Cleaning & Maintenance Management, 天美传媒 Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Activate Your Ghost Protocol to Keep Candidates From Disappearing
A promising candidate applies. The interview goes well. Maybe they even accept the offer. Then鈥攏othing. No call. No email. No explanation. Just silence. For cleaning...
The Condiment Cleanup Challenge
You walk into the job, and the homeowner points to a dark, crusty patch near the kitchen table. 鈥淢y kid knocked over the ketchup bottle...
The Obsolete Salesperson
For decades, outside sales ran on a simple formula: get in the car, visit customers, build relationships, grow business. That model served distributors and manufacturers...
Build a Legacy Worth Leaving Behind
When Chuck Violand talks about legacy, he鈥檚 not talking about plaques on a wall or a name on a building. He鈥檚 talking about something quieter鈥攖he...
AI Won鈥檛 Save You鈥擝ut These Three Skills Might
Artificial intelligence (AI) is everywhere, and the pace of change isn鈥檛 slowing down. For business owners in the cleaning and restoration industry, the real question...
Beyond the Manual: The Hidden Work Behind IICRC Education
When technicians walk into an Institute of Inspection, Cleaning, and Restoration Certification (IICRC)-approved class, they see a manual, a schedule, and an instructor at the...
Five Technologies That Clean the Air
When Doug Hoffman, the executive director of the National Organization of Remediators & Microbial Inspectors (NORMI) talks about air quality, he doesn't start with products....
Building a Restoration Company the Old-Fashioned Way
Thomas Brennan wasn't planning a career in cleaning and restoration. He was just a high school kid looking for a way out of class early,...
Mold鈥檚 New Rulebook and the Microbial Shift Reshaping Remediation
Doug Hoffman, executive director of the National Organization of Remediators & Microbial Inspectors (NORMI), didn鈥檛 sugarcoat it: The mold and microbial sector is entering a...
The Technician Path to Ownership: How Two Techs Built Zerorez Companies
There's a certain kind of ambition that doesn't announce itself right away. It builds quietly, through years of early mornings, long drives between jobs, and...
